Smarter Marketing Planning Starts Here
Pulse Planner is the advanced AI-powered MMM planning platform built for teams
who demand more than dashboards and lagging reports.
Real optimization. Real constraints. Real impact.
Drive growth & maximize ROI with our advanced AI-powered Marketing Effectiveness Planning solution.
Meet Pulse Planner
MMM is only as valuable as your ability to act on it. Pulse Planner makes that action real—fast.
No more static decks or delayed insights. Pulse Planner is a live, intelligent planning engine built to close the gap between analysis and execution. Reallocate spend, simulate outcomes, and adjust campaigns in real time—across markets, brands, and channels.
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Whether you’re optimizing next quarter’s media plan or rebalancing in-flight campaigns, Pulse Planner gives you total control—without the lag.
Why Choose Pulse Planner for Marketing Effectiveness Planning?
From Insight
to Impact
MMM is only useful if it drives action. Pulse Planner turns complex econometric models into a hands-on planning engine—so you don’t just analyze the past, you shape the future.
Forecasts That Don’t Break When Reality Changes
Static forecasts are useless. Pulse Planner adapts to new inputs in real time—so you can respond mid-campaign, reforecast instantly, and feed planning cycles without losing momentum.
Always Live, Always Relevant
Your market moves fast—so should your models. Pulse Planner connects directly to its data pipeline and model updater, giving you real-time outputs you can trust, not static decks from last quarter.
Built for Real-World Complexity
The marketing world isn’t simple. Neither is your data.
Pulse Planner handles what most tools can’t:
- Multi-brand, multi-market complexity
- Granular planning aligned to how execs make decisions
- Seamless integration with your existing MMM models
Tools for Real Business Planning
This isn’t just a simulator—it’s your new planning backbone. Pulse Planner includes:
- Scenario Planning: Test “what if” strategies on the fly
- Budget Optimization: Reallocate for the highest ROI
- Impact Analysis: Account for seasonality, competition, and market shifts
Use Your Model
or Ours
Flexibility without compromise. Bring your own model or start with ours. Pulse Planner’s modular framework makes it easy to apply planning logic across portfolios, brands, and business units.
Built for Power,
Designed for Use
Other tools look slick until you try to use them. Pulse Planner empowers your team to tackle complex decisions, with detailed reports, flexible optimization, and more—because real-world planning demands more than surface-level simplicity.
Simplicity on the Surface. Precision Underneath
A clean interface isn’t enough. What makes Pulse Planner different is what’s underneath: a disciplined data structure, fast computation layer, and planning logic that maps to how real businesses operate.
Pulse Planner’s Key Advantages:
By automating data loading and model updates, Pulse Planner ensures you’re always working with the most current insights—so you can move faster and make decisions with confidence.
Analyze performance at the right level for your business. With custom time periods and hierarchical channel structures, you get exactly the granularity you need to drive decisions.
Pulse Planner lets you plan with real-world scheduling in mind—like X bursts with Y periods in between - so your media plans are always in sync with actual behavior.
From total TV spend to individual campaign constraints, Pulse Planner lets you set constraints that match both your model’s structure and the realities of your business, ensuring every decision aligns with your goals.
Built for Marketing and Analytics—Trusted Across the Business
Real planning needs real tools. Pulse Planner gives every team a smarter starting point.
Marketing Analytics
Always know what’s driving growth—by channel, region, or product line. Simulate scenarios, optimize investments, and plan with precision across markets and brands.
Finance
Connect marketing performance to financial outcomes. Get clarity on ROI, align budgets with business goals, and make confident, data-backed investment decisions.
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Our recent study showed that strong measurement techniques increased ROI by 30%. Businesses that use these techniques outperform those that don’t.
What Pulse Planner Helps You Answer
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Great planning starts with the right questions. Pulse Planner helps you answer the ones that matter:
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Ready to Plan Smarter?
Pulse Planner helps top teams move from insights to impact—faster, smarter, and with full confidence in every decision.
See it in action. Get a walkthrough tailored to your team.
Connected Data
Better Decisions
ScanmarQED Group, 2025