Your data ecosystem, connected.
PulseQED works with the data you already have — not instead of it. Connect your sources, govern them in the cloud, and deliver insight in the tools your teams already use.
✓ Cloud-First
✓ API
✓ MCP
✓ Vendor-Agnostic
✓ No Data Lock-In
✓ ISO 27001:2022 Certified
✓ GDPR Compliant
What does PulseQED integrate with?
PulseQED is a multi-source data integration platform. It connects to the data you already have, harmonizes it through the data layer , and delivers insight-ready outputs to the BI tools your teams already use, all within the cloud environment.The platform supports always-on data refresh, is certified to ISO 27001:2022, and is designed to work alongside your existing BI and cloud tools, not replace them.
Connect PulseQED to the AI assistant you already use
PulseQED supports MCP, the open standard for connecting AI assistants to data. Ask questions about your marketing and sales data directly in Claude, ChatGPT, Gemini or any other MCP-compatible tool, without exporting files or switching between systems.
Most AI connectors reach one data source at a time, so you get part of the picture. Marketing performance depends on media, sales, pricing, promotions and consumer research such as panel and survey data. PulseQED brings them into one harmonized dataset, cleaned and modeled by default.
Your AI assistant never does the calculations itself. Every question is answered through PulseQED's analytical layer, using the same definitions and business rules as your reports. The assistant interprets the question, PulseQED calculates the answer.
Connect once and reach all your data.
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Architecture
PulseQED's three-layer integration model
PulseQED operates across three layers: Data & Harmonization Layer, Analytics Layer, and Flexible Front End, each independently configurable and vendor-agnostic.
Data & Harmonization
Source Data:
What comes in: retail, sales and consumer panel data, ERP feeds, TPM feeds, promo calendars, survey data, media spend.
Analytics
Advanced Analytics
From diagnostics to forecasting, PulseQED turns data into actionable intelligence instantly.
Flexible Front End
Insights
Where insight generation takes place. AI Agents and Assistants, Marketing Tracker, Power BI, or API.
Data & Harmonization Layer
Your data sources, connected
All your data inputs, regardless of format or provider. PulseQED integrates with internal and external data sources, harmonizing everything across marketing, sales, and finance into a single source of truth.
| Data Category | Named Sources & Types | Primary Use |
|---|---|---|
|
Retail & Sales
|
Retail Market Share (PoS) · Retailer Data & Retail Scanning · Ecom Data ·Sell-In & Trade Data · Point-of-Sale Systems | Market share, distribution, volume, value and price tracking, price elasticities, measure trees |
|
Trade & Promotions
|
ERP and TPM feed · Salesforce TPM · Flyer Data · Promo Data · Price Scraping Data | Promo planning & evaluation, ROI analysis, trade investment |
|
Consumer & Research
|
Survey & Panel Data · Consumer Tracking Studies · Brand Health Trackers · Shopper Research | Brand equity, consumer behaviour, segmentation |
|
Marketing & Media
|
Media Spend, A&P Data · Campaign Performance · Digital Marketing · Search & Social · Customer Feedback & Reviews · Customer Loyalty | Marketing effectiveness, channel attribution, LTV |
|
Financial
|
Finance, P&L Data · Budget & Actuals · Trade Investment Records · Revenue & Margin | Commercial P&L, ROI modeling, investment defence |
|
External & Contextual
|
Weather Data · Macroeconomic Indices · Category Trend Data · Competitor Pricing | External factors, benchmarking |
Does PulseQED work with e.g. NIQ or Kantar?
PulseQED can ingest data from major syndicated retail and consumer research providers — including NIQ, Circana, YouGov, Kantar, and many more.
Because PulseQED is vendor-agnostic, switching between or using multiple syndicated data providers does not require rebuilding your insight infrastructure. In addition it can ingest data from retailers directly.
Your harmonization logic, dashboards, and historical data remain intact.
Data Harmonization
Instead of spending weeks aligning mismatched files, definitions, and metrics, your team starts from one source of truth.
AI-READY DATA
AI-ready data. A clean, consistent, governed foundation is exactly what AI and analytics tools need, so you can plug into models, agents, and automation without re-engineering your data first.
What a unified, harmonized data source means for you
- Numbers you can trust. Every metric is validated, enriched, and governed, always up-to-date, so your data is consolidated the first time, no second-guessing the source.
- Compare anything, anywhere. Standardized metrics make countries, categories, and brands directly comparable.
- Faster time to insight. Automated harmonization removes the manual data-prep that slows analysis down, so your team spends time on decisions, not clean-up. It makes management reporting easy and fast.
- Scales with your business. Add new sources, markets, or brands without rebuilding your data model.
Analytics Layer
Fully integrated and analytics-ready data
PulseQED’s analytics engine applies business logic and governance — transforming fragmented inputs into a single, reliable source of truth. Act on insights: trend reporting, market share performance, price and promo evaluation, driver analysis, measure trees, price elasticities
Real-time decision-making
Optimized for Real-Time Decision-Making – Run complex analyses without time lag
AI & predictive modelling
Leverage machine learning for trend detection and forecasting
Customizable Analytics Framework
Integrate your own proprietary models and methodologies
From diagnostics to forecasting, PulseQED turns data into actionable intelligence—instantly.
Output Layer
Insights delivered where your teams work
Connect to the tools your team already uses — no new front end required.
Marketing Tracker / Power BI
Native connector delivers harmonized enterprise data directly to your Power BI environment.
Insights can be delivered directly to MarketingTracker, a ScanmarQED developed frontend. It adds business logic to data, for specific business analyses such as promotion ROI analysis, consumer behavior analysis or retail insights analysis. Embedded knowledge (AI) enables you to quickly navigate through automated analytical paths and find the root causes of performance.
Teams that already use Power BI see no workflow disruption. PulseQED improves the quality and consistency of data their existing reports receive.
API & Data Lake Export
PulseQED exposes harmonized data via structured API for custom applications. Governed, documented, and consistently structured — so your downstream tools work on data you can actually trust.
Connect PulseQED to the AI assistant you already use
Connect PulseQED to Claude, ChatGPT, Cursor, and any MCP-compatible tool. Ask questions about your full marketing setup, without switching context or having to export data sets. The unified source of truth - every answer comes from the same data foundation powering your dashboards and measurement.
Cloud-agnostic by design
PulseQED is cloud-native. Your data is always governed. PulseQED offers both dedicated or shared cloud deployments. Dedicated environments can either be deployed to our tenant or your own company's tenant. In either case, strict data isolation is enforced and your data is never accessible to other organizations.
Are you using:
snowflake
Databricks
Already running on Databricks or Snowflake?
Contact us to explore what we can build together
How does the PulseQED integration process work?
Integration follows a structured onboarding process led by PulseQED's team. Most organisations complete initial integration and see their first harmonized dashboards within 4–8 weeks.
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Click a step to expand
Data refresh runs continuously. PulseQED monitors source connections for failures with automatic validations and alerts your teams before issues affect dashboard accuracy. As new data sources or markets are added, the architecture scales automatically.
Is PulseQED locked in to specific data vendors?
No. PulseQED is vendor-agnostic by design — a deliberate architectural choice, not a feature added later. Most FMCG organizations have multiple vendors or have changed data providers at least once in the past five years. With vendor-dependent platforms, those switches require rebuilding the entire data and analytics infrastructure. With PulseQED, they don't and you have the freedom to choose.
You own your data. Always.
No vendor dependency. No data held in a shared environment. No lock-in to NIQ, Circana, or any single cloud provider. PulseQED gives you the freedom to make commercial decisions about your data — without those decisions breaking your insight infrastructure.
Frequently Asked Questions
PulseQED integrates data across six categories: Retail & Sales (Retailer Data & Retail Scanning, Sell-In & Trade Data, Point-of-Sale Systems, Ecom Data), Trade & Promotions (ERP and TPM feed, Salesforce TPM, Flyer Data, Promo Data, Price Scraping Data), Consumer & Research (Survey & Panel Data, Brand Health Trackers, Consumer Tracking Studies, Shopper Research), Marketing & Media (Media Spend, A&P Data, Campaign Performance, Digital Marketing, Search & Social, Customer Feedback & Reviews, Customer Loyalty), Financial (Finance, P&L Data, Budget & Actuals, Trade Investment Records, Revenue & Margin), and External & Contextual data (Weather Data, Macroeconomic Indices, Category Trend Data, Competitor Pricing). It connects to any data source that can be structured and exported and supports custom connectors for proprietary systems.
There's no fixed minimum. PulseQED's team starts with a discovery and architecture mapping phase that works with whatever data landscape you already have, whether that's a single retail scanning feed or a full stack across ERP, TPM, panel, and finance systems. Most teams see the fastest value starting from sell-out data (EPOS or retail scanning), then layering in sell-in, promotional, and consumer data as the model matures. PulseQED connects to any data source that can be structured and exported, so you build up from what's already available rather than waiting until everything is in place.
Yes. PulseQED is ISO 27001:2022 certified and GDPR-compliant, with role-based access control, end-to-end encryption for data at rest and in transit, and a full audit trail. Your data stays in your own cloud environment, wether our tenant or your own company's tenant. In either case, strict data isolation is enforced and your data is never accessible to other organizations. You own your data, always.
MCP (Model Context Protocol) is the open protocol that lets AI tools connect directly to external data sources. For PulseQED, MCP compatibility means Claude, ChatGPT, Gemini, Copilot, Perplexity, Cursor, or any other MCP-compatible tool can pull your harmonized marketing and sales data straight into the workflow, no exports, no format conversion, no custom integration work.
Yes. PulseQED is MCP-compatible, so your AI agents and assistants, like Claude, ChatGPT, Gemini, Copilot, Perplexity, Cursor, or any custom, MCP-compatible agent, can query PulseQED's harmonized data directly, without exports or custom connectors. Every answer comes from the same governed data foundation powering your dashboards, so agent-generated answers and BI reports never diverge.
Yes. PulseQED delivers harmonized, analytics-ready data directly to Power BI and Tableau via Pulse API. Teams that already use these tools see them automatically updated — PulseQED improves the quality and consistency of the data those tools receive.
No — on both counts. PulseQED is cloud-agnostic: it deploys across major cloud providers and your data always stays in your own environment. It’s also vendor-agnostic on the data side — switching retail data suppliers or research providers doesn’t break the infrastructure.
Most teams complete initial integration and see their first harmonized dashboards within 4–8 weeks. PulseQED's team manages the integration — your IT team's involvement is focused on access provisioning and architecture sign-off, not custom build work.
See your data ecosystem in action.
PulseQED connects your sources, governs them in the cloud, and delivers insight in the BI tools and LLMs your team already uses — without replacing what works.
Connected Data
Better Decisions
ScanmarQED Group, 2026