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    PulseQED is designed to tackle the complex challenges marketers face by offering real-time predictive insights and robust diagnostics, allowing for proactive and optimized marketing strategies. 

    Marketing Effectiveness
    Planning
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    Pulse Planner

    Scenario planning and budget allocation connected to MMM outputs

    Market & Consumer Insights and Reporting
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    Price & Promotions Analytics for FMCG

    Measure price elasticity, quantify promotional uplift, and optimize trade spend, from base volume to RO 

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    Market & Consumer Analytics

    From brand tracking to consumer panel data, always-on, BI-ready reporting without the manual reconciliation

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    Get detailed analysis and trends shaping the marketing data industry

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    Listen to insightful conversations on data and marketing strategies

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    Case Studies

    Discover how businesses succeed with data-driven solutions

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PulseQED Platform

 

The Scalable, Cloud-based Platform for Marketing & Sales Insights 

PulseQED’s data architecture explained​

PulseQED integrates seamlessly with internal and external data sources, ensuring all critical datasets are connected and harmonized. 

PulseQED’s data architecture

PulseQED transforms fragmented datasets into a unified, trusted source of truth—powering real-time marketing analytics, predictive modeling, and strategic decision-making. 

 

Built for marketing and insights teams, PulseQED automates data ingestion, harmonization, and integration across marketing, sales, and finance ecosystems. Whether your data comes from internal systems or external vendors, PulseQED ensures it’s clean, structured, and ready for advanced analytics—all within a secure and scalable environment.

Data & Logic Layer 

Fully Integrated Advanced Analytics Layer 

Flexible Front End 

Cloud 

Cloud-native Platform

PulseQED is cloud-native, scalable, and flexible, integrating seamlessly with your existing IT infrastructure. Whether deployed in your private cloud, public cloud, or hybrid environment, PulseQED ensures performance and adaptability.

  • Scalability – Handles high-volume, multi-source data ingestion without compromise.

  • Interoperability – Works with major cloud providers and architectures.

Cloud-native Platform

Data Security

Enterprise-grade security is non-negotiable. PulseQED is ISO-compliant and GDPR-ready, ensuring data integrity, privacy, and governance at every level. 

Connected Data

From media performance to sales impact, PulseQED connects it all.

Data Integration & Harmonization Flow

Transform raw data into decision-ready intelligence with PulseQED’s structured integration and harmonization pipeline. 

Data Ingestion

Load structured and unstructured sources effortlessly

Cleansing

De-duplicate and validate incoming data 

Enrichment

Apply meta data, fill gaps, and enhance datasets

Harmonization

Align data across sources 

Calculation & Analytics

Apply business logic and advanced analytics 

From messy data
 to a single source of truth—automatically.

With PulseQED, you get a complete marketing analytics ecosystem—from measurement to strategy.

All in one place. One platform. One source of truth. 

FORECAST

 

Marketing effectiveness planning

Maximize your ROI with our advanced MMM, forecasting & planning tool. Quickly view the impact of your marketing channels, accurately measure ROI, and optimize your budget allocation to drive significant growth.  

Learn more

HARMONIZE

 

Data management and reporting

Simplify complex data and ensure insights translate directly into actionable strategies.

Unify all your data into a single source of truth. Gain instant access to always-current performance insights with intuitive dashboards and automated reporting.  

Learn more

Ready to transform your data strategy? 

Discover how PulseQED can streamline your data integration, improve analytics efficiency, and power better decision-making.  

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Connected Data
Better Decisions

ScanmarQED Group, 2026

SOLUTIONS

Marketing Effectiveness Planning
Market & Consumer Insights and reporting

 

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ScanmarQED
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